Top Email Marketing Campaign Tips for 2017 to Surprise You

• Study & Segregate  Your  Final Customer List –First & foremost thing for a perfect email marketing setup,  all you need to ensure  is to make your customer list all set & arranged properly with all the spam or alienates removed. You must be having the right distribution segment for right product delivery.

Look for transaction records or any other data you have to better divide the list error-freely by asking for key info pieces whenever people sign-up or sign-out form your page.

• Widen Your Sales Funnel – Cart abandonment is a case sometimes workable sometimes not. These are segments of people who must be attracted to get converted typically. You need to continually refresh them with your business value and product line by possibly offering some potential incentives to help conquer the sale back.

You can probe questions with this niche about what makes them bothered or abandoned & then look for ways to fix out those issues in the friendliest manner.

·         Transactional Campaigns – Transactional emails are helpful ways to bring the golden spoon to table. They build in connection, inform users on important information and hang up with the customer on matters after purchase, like order -status, billing, etc.

Quick links like tips to use queries /chat -box or reminders about future sales and events can really promote a boring, information exchange for customers.

·         Personalization Is Must- Personalize your offers with good wishes, offers and promotional content. Giveaways are also a great way to excite email marketing personalization. Add testimonials to speak about your business.

·         Try out GIFs – Animated GIFs can really spice up your emails in a fun way. If done rightly, they have the power to seek your audience gaze & encourage engagement.

For instance, a rotating GIF on Homepage with a CTA of 20% summer off would be a nice pop-up.

·      Video Content Still Rocks- Alike GIFs, video content can also energize engagement and user interest.

Perform test video checks to ensure that videos can be accessed anytime & anywhere by your people across all mobile devices & desktop version.