Thursday 27 July 2017

Are You Aware of Google's Keyword Quality Score?



 "Quality score is one of the single most important metrics in Adwords and also one of the most ignored. No other metric has the impact that a bad, or good, quality score can have on a campaign." – Brent Wildman, SearchMarketing Manager
 Recent update has been released of how you can now view and access Google’s Quality Rating along with launch of keywords for your ads. With these visual reporting changes, advertisers are now on their own to dig out the underperforming metrics, compare changes and updates as per past performance.
What Exactly Is The Keyword Quality Score?
 Google rates a particular keyword based on its quality and relevance. This quality score makes it the key decisive factor behind cost-per-click for each keyword. 
Quality score is based on following dimensions:
  • Click through rate (CTR)
  • Significance of each keyword to its ad group
  •  The quality of a Landing page
  • How relevant an ad copy is for each ad group
  • Past performance across the entire account

The Quality Score Update


AdWords has now being added with 7 new columns indicating quality score. Now, advertisers can visualize the quality score, ad relevance, experience of landing page and expected CTR on hand within the AdWords zone , seamlessly without being getting into the trouble of hovering over every keyword.
What’s The Advantage?
This gives advertisers an edge e to enjoy over all the different metrics attributing to quality score at a glimpse and allows them to work on their poor areas, like landing page experience or ad relevance.
How can I increase my Google quality score?
So, can you speed up your Google quality score? Just follow the tips below:
Research first:
1.       Look for relevant and highly targeted keywords & phrases.
2.       Arrange the keywords as per their right ad groups, target them deliberately.
3.       No overlapping or spillover is allowed from one ad group to other ad group.
4.       Don’t ignore the user’s search intent
Come up with a good ad copy.
Make it targeted and appropriate for your user.
Don’t forget to do A/B testing: to decide which ads, landing pages and keywords are outperforming others.
Make your landing pages optimized with relevant copy and make your page well-plan.
Put your user’s experience on forefront & a quality score will definitely be your reward.



Web development agency at Australia will help you in putting your boat into water with the best campaign for your visitors. If you are interested, give us a call right away .

Tuesday 25 July 2017

Top 10 Are Classy Nonprofit Website Designs



The website for a non for profit agency must be as great as its purpose. Therefore, designing a Professional Website Design for a non –for-profit agency is the most challenging domain for web designers.
An effective & responsive Web Design for a nonprofit website must lift wakefulness for a cause, creates urgency around the crisis, initiate an emotional response within the visitor & must be able to exhibit the organization’s self-aptitude to address the issue & accept donations from the emotional mass.
The best nonprofit websites are those that end up giving a reason for the users to revisit your website via signing up newsletters for future events go through newly-published reports or become a part of discussion forum on common NGO issues etc.
 We have cut down the top examples of non for profit web designs all from the web with an incredible user experience that makes them lablled as' top ten'
Here you go: 

1.  HeForShe

2. The Obakki Foundation



3. World Housing



4. Futures Without Violence



5. BuildOn



6. Opportunity International



7. The Aspen Institute


8. Barr Foundation



9. Be Girl


 10. Martha’s Table


Click on to Web Development Company Australia for such miraculous design concepts for your NGO! 

Friday 21 July 2017

Top Email Marketing Campaign Tips for 2017 to Surprise You


  • Study & Segregate  Your  Final Customer List –First & foremost thing for a perfect email marketing setup,  all you need to ensure  is to make your customer list all set & arranged properly with all the spam or alienates removed. You must be having the right distribution segment for right product delivery.
Look for transaction records or any other data you have to better divide the list error-freely by asking for key info pieces whenever people sign-up or sign-out form your page.
  • Widen Your Sales Funnel – Cart abandonment is a case sometimes workable sometimes not. These are segments of people who must be attracted to get converted typically. You need to continually refresh them with your business value and product line by possibly offering some potential incentives to help conquer the sale back.
You can probe questions with this niche about what makes them bothered or abandoned & then look for ways to fix out those issues in the friendliest manner.
·         Transactional Campaigns – Transactional emails are helpful ways to bring the golden spoon to table. They build in connection, inform users on important information and hang up with the customer on matters after purchase, like order -status, billing, etc.

Quick links like tips to use queries /chat -box or reminders about future sales and events can really promote a boring, information exchange for customers.

·         Personalization Is Must- Personalize your offers with good wishes, offers and promotional content. Giveaways are also a great way to excite email marketing personalization. Add testimonials to speak about your business.

·         Try out GIFs – Animated GIFs can really spice up your emails in a fun way. If done rightly, they have the power to seek your audience gaze & encourage engagement.

For instance, a rotating GIF on Homepage with a CTA of 20% summer off would be a nice pop-up.

·      Video Content Still Rocks- Alike GIFs, video content can also energize engagement and user interest.


Perform test video checks to ensure that videos can be accessed anytime & anywhere by your people across all mobile devices & desktop version. 

Thursday 20 July 2017

5 Website Design Trends of 2017 should be On Every Designer's Finger Tips

It's rightly that a book cannot be judged by its cover page but certainly a website can be by its design.
Web Designing is continuously evolving & will stay the same with amazing new factures thrilling the users, bang on strategies & convenient options all created for the designers to simply plug & play.
Endless scrolling, banners, bold pop-ups, cookies, social media mixing, comments, posts & the list go on.
 Let's quickly have a recap of 2016 web designing trends & what upcoming colors does the year 2017 brings in for us.
2016 was a year known for lucidity.
Modern trends were the part & parcel along with big focus on home page being the leader of web designing elements. The year was known for minimalism with flat designing used increasingly throughout all the great websites as companies wanted a fresh and sleek web design.
High definition photography was everywhere
2017 is the year for upgrading. The year has kicked out and added on to some of these trends.
With so many picky options, it could be at times difficult to make the right pick for your page as the' best selection'. Not to be fear at all! 
We have collected five website design trends of 2017 that would surely work out as a fire way to speed up the website moves of our lovely readers & designers. Here they are for your bets:


1. Geometric Design Is the Future Design For Sure



While the year 2016 was dominated by flat designing, geometric designing is being the leader in 2017 with its impressive entry.
Although looked cool but flat designing somewhat makes your web a template more & limits creativity somewhat. Thanks to the geometric design, shape, symbols & patterns, 2017 websites are far more bubbly & shady with hexagons, rhombus-shape and square patterns.
The beauty of this design is that the use of these shapes is harder to duplicate, therefore, every combination gives out a unique look. Nobody more would be happier with this trend than the digital agencies.
The employ of geometric features across their home pages makes the artistic branding of this digital segment more idiosyncratic.
Start integrating these shapes into your website gradually and discovers a new horizon of creativity. Be the first move with an unusual pattern ideal for your brand.

2. Don't Forget To Be Animated!


If high definition photos are the benchmark then surely, the next level includes integrating gifs, video effects and animation moves to your website.
The style not only help you feel giggle during the tiring workday, but they also enhance your layout look & feel too! These amazing tidbits can make great combination with your on hand page content.
If your brand is somewhat reluctant to pursue an animate approach then, slight soft animations would work best for you. In this method, websites undergo seamless change to the next idea while scrolling.
2016 was born gifted with new creative features. So, users now won't be in anyway compromise on choppy transitions or default effects.
It's the job of an informed designer to discuss these animation decisions during the early move of his design drive.

3. Simple Navigation Is Idea for Users & Businesses



Simple navigation once again has rocketed the year 2017. Being one of the most noteworthy design trends to go after in 2017, simple navigation coupled up with a fast web loading time is equals to happy user and a happy you.
As per stats reported by SmartInsights, users spend about 71% of their point on smart phones, indicating that people want information at the speed of light.
Your role here is to cut short the journey of information search for your users. The fewer pages your site has, the lesser loading time it will enjoy. With a 3D touch, you can now make your navigation most exciting for your visitors. Your users would stay longer & longer on your page & what else do you want that a happy user? So, let's share the happiness.

4. Time to Blend Old School and New School Together


 A best website is ideally the one that has something hand drawn. Coming across any silly stick figure or doodle on a website reminds the users of the bygone days where everything used to be non-digital & handmade & creates fun feel Making hand drawn icons, logos, symbols, pictorial effects as the limelight of your web page certainly makes your stand out & portrays the kind thought that yes, you are out of the box! A better handmade draw can even style up the personality of your site, creating user bond with your brand as it gives a raw feel This trend could be a breakthrough for those who are God gifted with an artistic mind. Just pick up your pen & pare & start creating a manual logo of your own.
Chipotle and Starbucks are the top brands that are successfully known for first hand made drawing logos.
The results were?
It augmented a beautiful touch to the sipping experience.

5. Typefaces not to be ignored


Typography has become one of the main key essentials in website designing globe.
We commonly come across standard writing types like: Arial, Times New Roman and Helvetica, getting an advanced certificate for being new and improved fonts.
Typefaces are now very weighty of the brand with which they are being used and website on which they live.
They modify colors on the basis of a user's scroll, have animations and are incorporated with page effects.
Closing Our 2017 Website Design Trends
The above five website design trends of the year are certain to set your business on the right path for the rest of the years ahead.
Time to revise them again so, that you never forgot them:
  • ·         Exit minimal and welcome the geometric designing!
  • ·         Add gifs and animation effects to your site & be a trendsetter
  • ·         Simple navigation + less load time = success formula for having a happy user
  • ·         Hand drawn niceties will make your website more personalized for your users
  • ·         Experiment with typography this time gives your website some additional vigor.

Tuesday 18 July 2017

Make Your Home Page Messaging Impressive

If you want to drive in a pool of traffic top your website then nothing more than captivating & welcoming home page could serve this out for you. For a visitor who knows nothing about you or a business patron interested in discovering your business, a perfect home page messaging could be the nail boot here.
So, are you ready to know the secret of success behind crafting a message that would make the user stay longer on your website, more than just a few seconds?
What happened when you lands onto a website, reading its main message & still not convinced about what the business nature actually is? Off course, you won't turn back again. This unfortunately happens a lot in B2B sector where zeal to sound professional and knowledgeable results in a heavy dependence on jargon and marketing converse.
Your main message needs to simply & clearly brief the audience about you & you products in easy to understandable language with no any vague jargons or generic marketing terms
Besides your brief introduction , your main message must necessarily discloses users of how you can provide value to them & your product can in what ways can be a best fit for their lives positively, commonly called as "value proposition" .
Come up with a compelling yet satisfying product message that makes the visitors grab your product & make them feel as hassle –free & delighted. Framing your product benefits around value to the customer helps them better identify why they need your product.

5 Great Examples of Homepage Messaging For Your Website

1. Slack
Slack is a team communication and collaboration tool everyone is using these days
The main home page messaging works well because its user-centered, exclusively expressing how Slack can make their lives better.

2. Asana
Asana is a favorite among task management app and has a effortless, influential homepage message that is merely combined in two sentences, conveying the most important points for users by telling them how to get things done via this platform.


3.  HelloFresh
 Another  compelling main messaging home page is of HelloFresh with an action-based jargon ("Get Cooking"), and put the Weightage more on what the customer will get by using the service (delicious meals at are fun and easy to cook). Phrases like "you’ll love" and "you’ll live" adds more fun.


4. Evernote
Evernote promises to accumulate all your notes, thoughts, feelings and scribbles in a single place. The somewhat strange "Meet Evernote, your second brain" line is innovative & attention –seeking.




5. Lyft
Lyft's consumer messaging is little bit complex as they are striving hard against their competitor, Uber. 


"A ride in minutes" does the work of establishing the service Lyft offers, while the secondary value propositions, "Serious about safety" and "Happy drivers. Happy riders" are there to act as differentiating factors. Again, action language ("Request a ride" / "Ride with us") and the repeated use of "you" combine to allow users to imagine themselves using the service.
It’s hard to overstate the power of compelling messaging to get users to take action, and hopefully by now you’re inspired to review and improve your own homepage messaging.
The best thing you can do after you've written your main message? Go out and test it. A list of best practices and examples is great inspiration, but it’s no replacement for testing messaging tweaks on your actual users.