"Quality score is one of the single
most important metrics in Adwords and also one of the most ignored. No other
metric has the impact that a bad, or good, quality score can have on a
campaign." – Brent Wildman, SearchMarketing Manager
Recent update has been
released of how you can now view and access Google’s Quality Rating along with
launch of keywords for your ads. With
these visual reporting changes, advertisers are now on their own to dig out the
underperforming metrics, compare changes and updates as per past performance.
What Exactly Is The Keyword Quality Score?
Google rates a particular
keyword based on its quality and relevance. This quality score makes it the key decisive
factor behind cost-per-click for each keyword.
Quality score is based on following
dimensions:
- Click through rate (CTR)
- Significance of each keyword to its ad group
- The quality of a
Landing page
- How relevant an ad copy is for each ad group
- Past performance across the entire account
The Quality Score Update
AdWords has now being added with 7 new columns indicating quality score. Now, advertisers can visualize the quality score, ad relevance, experience of landing page and expected CTR on hand within the AdWords zone , seamlessly without being getting into the trouble of hovering over every keyword.
What’s The Advantage?
This gives advertisers an edge e to
enjoy over all the different metrics attributing to quality score at a glimpse
and allows them to work on their poor areas, like landing page experience or ad
relevance.
How can I increase my Google quality score?
So, can you speed up your Google
quality score? Just follow the tips below:
Research first:
1. Look for relevant and highly targeted keywords & phrases.
2. Arrange the keywords as per their right ad groups, target
them deliberately.
3. No overlapping or spillover is allowed from one ad group to other
ad group.
4. Don’t ignore the user’s search intent
Come up with a good ad copy.
Make it targeted and appropriate for
your user.
Don’t forget to do A/B testing: to decide which ads,
landing pages and keywords are outperforming others.
Make your landing pages optimized with relevant copy and
make your page well-plan.
Put your user’s experience on forefront & a quality
score will definitely be your reward.
Web development agency at Australia will help you in putting your boat into water with the best campaign for your visitors. If you are interested, give us a call right away .
