Make Your Home Page Messaging Impressive

If you want to drive in a pool of traffic top your website then nothing more than captivating & welcoming home page could serve this out for you. For a visitor who knows nothing about you or a business patron interested in discovering your business, a perfect home page messaging could be the nail boot here.

So, are you ready to know the secret of success behind crafting a message that would make the user stay longer on your website, more than just a few seconds?

What happened when you lands onto a website, reading its main message & still not convinced about what the business nature actually is? Off course, you won't turn back again. This unfortunately happens a lot in B2B sector where zeal to sound professional and knowledgeable results in a heavy dependence on jargon and marketing converse.

Your main message needs to simply & clearly brief the audience about you & you products in easy to understandable language with no any vague jargons or generic marketing terms

Besides your brief introduction , your main message must necessarily discloses users of how you can provide value to them & your product can in what ways can be a best fit for their lives positively, commonly called as "value proposition" .

Come up with a compelling yet satisfying product message that makes the visitors grab your product & make them feel as hassle –free & delighted. Framing your product benefits around value to the customer helps them better identify why they need your product.

5 Great Examples of Homepage Messaging For Your Website

1. Slack

Slack is a team communication and collaboration tool everyone is using these days

The main home page messaging works well because its user-centered, exclusively expressing how Slack can make their lives better.

2. Asana

Asana is a favorite among task management app and has a effortless, influential homepage message that is merely combined in two sentences, conveying the most important points for users by telling them how to get things done via this platform.

3.  HelloFresh

 Another  compelling main messaging home page is of HelloFresh with an action-based jargon ("Get Cooking"), and put the Weightage more on what the customer will get by using the service (delicious meals at are fun and easy to cook). Phrases like "you’ll love" and "you’ll live" adds more fun.

4. Evernote

Evernote promises to accumulate all your notes, thoughts, feelings and scribbles in a single place. The somewhat strange "Meet Evernote, your second brain" line is innovative & attention –seeking.

5. Lyft
Lyft's consumer messaging is little bit complex as they are striving hard against their competitor, Uber. 

"A ride in minutes" does the work of establishing the service Lyft offers, while the secondary value propositions, "Serious about safety" and "Happy drivers. Happy riders" are there to act as differentiating factors. Again, action language ("Request a ride" / "Ride with us") and the repeated use of "you" combine to allow users to imagine themselves using the service.

It’s hard to overstate the power of compelling messaging to get users to take action, and hopefully by now you’re inspired to review and improve your own homepage messaging.

The best thing you can do after you've written your main message? Go out and test it. A list of best practices and examples is great inspiration, but it’s no replacement for testing messaging tweaks on your actual users.